Clearly define your brands personally.
Imagine your brand as a person and ask: 

What colors do they love?

Here are some examples of ideas to discover the colors for this person (your business)

• what colors does this person wear the most for work?
• What colors fill this person with joy?
• What colors motivate this person?
• What do these colors mean?

When you take the time to evaluate what your business personality looks like, this will help you create

a Brand for your goods and services. 

Open Lens by Pamela Photography Brand Colors

Leopard, Black, White, Cream, Tan, Brown, and hits of Clay as accents

In my personal life, I love green in any shade, intensity, or tint. My home is like the river green, browns, and burnt orange; Shades of Clay are my accents.

My thinking on my business went to what the colors mean:

Black:  Power, Classy, Dramatic

Brown: Warmth, Foundation, Wholesomeness

White: Illumination, Fresh, Clean

Cream:  Crisp, Conservative

Tan: Flexibility, Dependability

Clay: Self-love, Creativity, Balance

Leopard:  Strength, Self-reliance, Agility, and Rare Beauty

The following blog will cover #5 tips to help brand your business.

1.  What are the personality traits of this person?

2.  What style of clothing do they wear?

3.  What hobbies do they have?

4.  What colors do they love?

5.  What do they do for a living?

These questions begin your process of finding your voice in photo content, logo, brand colors, website building, and words.

Above is my logo. And it has evolved a little through the years, and I feel it says who I am.

Let me share what it means to me;

Photographer: The square is my camera, Leopard is my creativity in photography 

Leopard: One of my favorite colors (Leopard is a color, LOL!), and I love Leopard as a splash of design to my logo. I do add a pop of Coral, Clay, or dark Peach.

My signature: I do put a signature on my artwork, and it is my name

My business name is in Sweet Sans Pro font.   A font that means — strikingly similar to drafting alphabets of the early 1900s—has been one of the most widely used stationer’s lettering styles since about 1900. Its open, simple forms offer legibility in tiny sizes.

Open, Friendly, and easy to read, which is essential for my clients.