Photo Branding Tips To Build Your Brand

Clearly define your brands personally.
Imagine your brand as a person and ask: 

What style of clothing do they wear?

Here are some examples of ideas

• Classic, Edgy, Relaxed, or Natural styles
• Jeans, Slacks, Dresses, Skirts
• Blazers, Jean Jackets, Leather, Sweaters
• The white shirt, Knit Tops, v-necks, Turtle necks
• Solids, plaids, flowers, modern patterns

When you take the time to evaluate what your business personality looks like, this will help you create

a Brand for your goods and services. 

Open Lens by Pamela

Is Natural and Edgy, jeans, slacks most of the time, Jackets in leather and Blazers (black), V-necks in knits, solids (mostly black and tan when doing photography) love my clay color and natural looks with that edge.

The following blog will cover #3 tips to help brand your business.

1.  What are the personality traits of this person?

2.  What style of clothing do they wear?

3.  What hobbies do they have?

4.  What colors do they love?

5.  What do they do for a living?

These questions begin your process of finding your voice in photo content, logo, brand colors, website building, and words.

Above is my logo. And it has evolved a little through the years, and I feel it says who I am.

Let me share what it means to me,

Photographer: The square is my camera, Leopard is my creativity in photography

Leopard: One of my favorite colors (Leopard is a color, LOL!), and I love Leopard as a splash of design to my logo

My signature: I do put a signature on my artwork, and it is my name

My business name is in Sweet Sans Pro font.   A font that means — strikingly similar to drafting alphabets of the early 1900s—has been one of the most widely used stationer’s lettering styles since about 1900. Its open, simple forms offer legibility in tiny sizes.

Open, Friendly, and easy to read, which is essential for my clients.